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  • Introduction
  • Prerequisites
  • FAQs

FeedNexa Google Shopping Feed - Introduction

We pull product data from your Shopify. You create feeds out of those, we submit feeds to Google Merchant through the Content API method. Items arrived at and approved by Google Merchant Center can from then on be used in different Google Programs, namely Free Listings, Enhanced Free Listings, Dynamic Remarketing, Shopping ads, and soon, local ads and local free listings.

Buy on Google, Google Customer Reviews, Product Ratings, Seller Ratings, and Promotions. Got a request? We'd love to hear, our support is available.

  • Waterfall Sync happens by default, as scheduled

The Sync Flow of Product data changes happen in this direction: Changes in Shopify → Changes in app → Changes in Google Merchant product data

This means the main source of truth is in your Shopify product tab. Changes in Shopify's product data fields and inventory changes will be reflected in in-app product data, hence Google Merchant item listing data.

  • Sync back to Shopify is optional

The good news: You can choose whether to sync changes in-app back to your Shopify or not

Use case: You want a different title, description, or image optimized for Google while keeping your Shopify data uniquely tailored to the storefront.

FeedNexa Google Shopping Feed - Google requirements

Verify and claim your website URL

This is to ensure you have the right to submit products from the store to this Google Merchant account. Not sure how to do this? Find the answer in the How-tos section or contact us!

Tell customers about your return and refund policy

  • Make it accessible and easy to find on your site. Make all the requirements, timeframe, policies where the return and refund apply more understandable and upfront.
  • Even if you don't offer returns or refunds, still state your policy explicitly.

Promote only products available for direct purchase

Make sure you're the direct seller, not a middle man (affiliate) so Shoppers can buy directly on the landing page.

Use an official language

Use the same languages across:

  • Your website
  • The product data that you submit
  • The language you select when registering your product data

Collect user information responsibly and securely

  • Ensure information are collected on an SSL-protected page
  • Don't sell your users' contact info
  • Don't use users' personal information or images in ads without their consent
  • Your site's primary purpose shouldn't be to collect users' personal information
  • Don't offer free items or incentives except in certain circumstances:
    • With the purchase of a product
    • As part of a marketing campaign
    • When the primary purpose is not to collect personal information from users

Sign in to your Merchant Center account regularly

At least every 14 months so that your account stays active

More

FAQs

Note: Shipping setting is a sore topic. But it's rewarding when you do it right (almost) and painful when you do it wrong. Below you'll find all the basics. (If this still doesn't help with your complicated shipping settings, contact us for support!)

  • What Google wants mostly mirrors what shoppers want: The shipping cost shown on Google matches that on your landing page or at least not lower. Even better, free shipping.
  • Setting up shipping services in Google Merchant has its perks: You can apply the services to all products or groups of products (more on this below)
  • Same product, same country - multiple shipping services: Google will calculate and show shoppers the lowest rates.
  1. Step 1: Service settings

Choose Shipping & Returns tab under the Tools section, then Add Shipping Service

  • Shipping service name: Make it distinguishable.
  • Countries: It's where the products governed by this service will be headed to
  • Currencies: It's those of the target countries. Make sure they also match currencies stated in your feeds 

2. Step 2: Delivery time

  • Order cutoff time: the time before which orders must be placed in order to process them on the same day.

  • Time zone: in which cutoff time is calculated.

  • Handling time: First box: Minimum business days it takes you to process an order. Same-day processing means minimum = 0

    Second box: Maximum number of business days it takes you to process orders.

  • Transit time: add the possible range of business days this service could take (for example, 1 to 5)

  • More transit time: This allows you to config your shipping even more granularly based on regions in each country. Only applicable for United States, France, and Australia.

Set your holidays if needed

3. Step 3: Shipping rates

Once configured properly, you should be able to see the shipping setting applied to your product.

In your Google Merchant, under settings, select account access.

Add our email as a user

Grant us the standard role to have access to basic tabs

  • Feeds from our app will carry the original language and currency of your Shopify product's original data. For example, if your source products are in English and priced in USD, your product feed will be in English and USD, no matter whether you're using a currency converter and/or a language app.

Note: We haven't supported multi-lingual feeds just yet.

Navigate to the Content API feed in your Google Merchant

Add additional countries of sale to your existing feed(s). By doing this, Google will show your products to the target countries in your feed original language + in the currency of those countries of sale (auto-converted by Google).

They will stay there for 30 days, then they will expire. This is to keep a stable source of items if you're running any ads. But please note that syncing is not available from the moment you delete the app, so your items will remain static. Mismatch errors might happen.

Technically you don't have to. If you still want to use other functions of the app (setting up Google Ads, for example), just keep it. If you only need a tool to submit your feed, then we'd advise choosing just one app to avoid submitting duplicated items. This will also help us spot the issue from our app for you as they won't be mixed up with items from other apps! You can either disconnect your Google Merchant ID to the Google Channel app or delete it.

Technically no. Our app only works behind the scene, without having to load any code on your storefront, so it won't affect site loading speed. However, if you spot something unusual, just let us know so we will check!