This feature makes it easy for you to customize the data fields synced from Shopify to GMC.

We support multi-channel XML feeds, including Google, Bing, Facebook, Klaviyo, Pinterest, and TikTok.

How to Customize Synced Fields from Shopify to GMC in XML Feed?

Step 1: Navigate to the XML Template Section

Open the XML feed template where you want to make adjustments.

Step 2: Identify the Field to Customize:

Find the XML field you want to edit, such as <g:brand> or <g:title>.Copy

<g:brand>{{product_vendor}}</g:brand>
This means the Product Vendor field in Shopify will be mapped to the Brand field on GMC.

Step 3: Click “Select Dynamic Value”:

Use the “Select Dynamic Value” button to choose the Shopify field you want to map. For example:

• To map the Product Vendor, choose {{product_vendor}}.
• To map the Product Title, choose {{product_product_title}}.

If you want to assign the Product Title value from Shopify to the Brand field on GMC, click the “Select Dynamic Value” button and choose {{product_product_title}}. The dynamic value will be saved to the clipboard.

Step 4: Replace the Existing Value in the Content Box:

Replace the current dynamic value in the XML field with your selected value. For instance, change:

Before	After
<g:brand>{{product_vendor}}</g:brand>	<g:brand>{{product_product_title}}</g:brand>

Then, in Content box, directly replace the value {{product_vendor}} with {{product_product_title}

Step 5: Preview Changes

Click the “Preview” button to ensure your customizations are applied correctly.

Step 6: Save and Generate the Feed

Save your changes and generate the XML feed. Copy the new link to update it in GMC.